When it comes to advertisers avoiding controversial shows, it's not just Rush

[jaxx]

Friday, March 9, 2012
When it comes to advertisers avoiding controversial shows, it's not just Rush

<..> "To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory. More than 350 different advertisers sponsor the programs and services provided to your station on a barter basis. Like advertisers that purchase commercials on your radio station from your sales staff, our sponsors communicate specific rotations, daypart preferences and advertising environments they prefer… They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public."

http://www.radio-info.com/news/when-it-c...-just-rush

Interesting they include car makers and ins. co's. To me this says these sponsors do not want to be caught up in a Limbaugh-like controversy and are opting out early. Kind of smacks Limbaugh upside the head.

[Dimwitted Fool]

Should you click the play button here:

http://www.onthemedia.org/2012/mar/09/ad...vertising/

at the end you will hear Kim Vasey of Group M (the biggest player in media buys) admitting that NOBODY wants to advertise on Limbaugh, and Limbaugh is giving away the spots to get somebody, anybody, on.

(I hope this starving the beast keeps up.)

[KonaKane]

Good piece. A lot of people have no idea that most advertisers buy a day part package, and most of them don't bother to specifically write in the "opt-out" shows they definitely don't want to be advertised in.

This of course creates the illusion that all advertisers on Limpball's show are avid and intentional fans of it. An illusion, no doubt, that Limpball and his promoters play to the hilt.

[suzie]

That is a very good piece.