Bank Transfer Day: Technologists Say Thousands Already Switching
Credit Union Times
From the October 26, 2011 issue
Transfer Day Parade Led by CUs
Movement Hopes to Capitalize on Anti-Bank Sentiment
By Myriam DiGiovanni, Jim Rubenstein
Quote:...
“We’ve more than doubled our usual rate of membership growth in the past 17 or 18 days,” said Howie Wu, vice president of virtual banking at the $9.5 billion, 700,000-member BECU in Tukwila, Wash.
“We usually average about 6,000 to 7,000 new members a month, but from the date of Bank of America’s announcement to today, we’ve totaled 10,400 new members,” Wu said Thursday.
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“We saw a spike in volume the day Bank of America actually announced the fee, which is pretty predictable, but then it went up about 40% the next day and has stayed at that level ever since,” [Charlie] Kroll [of Andera Inc, which hosts transfer activity for > 500 CUs & banks] said.
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“We’re noticing that these are full relationships a lot of the time, rather than just opening up one account or getting a loan. We’re getting multiple accounts, savings and checking and loan products. They’re trying to move their relationships out of Bank of America, a lot of the time, to BECU,” said Wu, the big Seattle credit union’s virtual banking executive.
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A lot is going on, and it's not even Bank Transfer Day yet! (Nov 5)