How to put the beat on Rush Limbaugh

[NJMaverick]

Quote:As a retired radio group VP with years of station management on my resume, here is a better suggestion. Go after the local advertisers on his show. There are very few local advertising availabilities on Rush’s show and they sell at a premium. Monitor the Rush station, make a list of the local advertisers and do the following:

1. Call the advertiser, be polite.
2. Write a letter to the advertiser, be polite.
3. Copy the station and the FCC with the advertiser letter.
4. Politely call the General Manager of the station,tell the GM what you are doing and why, tell them you have contacted the advertiser and copied the FCC.
5. If the local advertiser uses an agency, contact the agency, as well.Just ask the local business, if they use an agency.

It won’t take many letters and phone calls to get their attention and remind the station that the letters need to be placed in the station’s public file. (the public file is an FCC requirement)

Local stations don’t get many local avails in Rush’s show and many pay a huge fee to Premire to run the show.If they start losing business because of that asshole, they will raise hell with Premire.

If KFI in LA got a hundred letters with follow up phone calls it would get their attention very quickly. The key is to put on the pressure through the local advertisers.

Rush isn’t going anywhere, he isn’t going to apologize. The local station will blink and get very nervous, very quickly.

http://www.balloon-juice.com/2012/03/02/.../#comments

[Born_A_Truman]

KFI suspended John & Ken for about a week after John called Whitney Houston a "crack ho". One week. Imus was fired from MSNBC for using a similar term. Rush has been insulting women for more than 20 years on KFI. The first time I heard him I was pulling into work (a bit late BTW) and he was ranting about "feminazis". I nearly crashed my car I was so PO'd.

I guess I could take one for the team and listen to his crap next week but he makes my BP skyrocket.

[OptimistesMaddie]

(03-03-2012 09:43 AM)Born_A_Truman Wrote:  KFI suspended John & Ken for about a week after John called Whitney Houston a "crack ho". One week. Imus was fired from MSNBC for using a similar term. Rush has been insulting women for more than 20 years on KFI. The first time I heard him I was pulling into work (a bit late BTW) and he was ranting about "feminazis". I nearly crashed my car I was so PO'd.

I guess I could take one for the team and listen to his crap next week but he makes my BP skyrocket.

the stations suspending him because he called Laura Ingram a slut.

The chickens are coming home to roost and the Repugs are getting their own rules applied to them.....funny they don't like it much

[pappy]

Rush is getting exactly what he always wants and always profits from, attention.

This time he just may learn the meaning of the adage "be careful what you wish for".

Rush can only profit from the attention if it drives business to his advertisers. If it starts to cost them more than they think he will be worth on the backside of this controversy he will be off the air before you can say "Rush, you ignorant slut"!

[Blue_Roses]

I still don't understand why Elton John played at his wedding.

[NJMaverick]

(03-03-2012 09:50 PM)Blue_Roses Wrote:  I still don't understand why Elton John played at his wedding.

Most likely money